In the knowledge economy, Intellectual Capital (IC) has been reported as the new measure for enterprise values, intangible assets and economic performances. Customer Relationship Management (CRM) has also been recognized as a new paradigm of business services. However, the knowledge about IC and customer services in Thailand is very limited according to the very few studies reported up to now. In order to overcome these difficulties, the Web based Intelligent System for SME has been developed to provide knowledge and serve as an intelligent system for measuring the Intellectual Capital and CRM for SMEs in Thailand. The performance of this Web-based system has been evaluated by 10 Thai SMEs. Results revealed that participants in the evaluation are satisfied with the system and they are willing to use it in the near future.
Srivihok, Anongnart; Batanov, Dencho; Pojpongsan, Wongkot; Kornchee, Hathaichanok; Mongkolsripattana, Sasithorn; and Watchanupaporn, Orawan, "SWIS: Web-based Intelligent System of Intellectual Capital for SME in Thailand" (2005). ICEB 2005 Proceedings. 6.