Document Type
Article
Abstract
As a result of the emergence of E-Commerce, emarketing mix has been widely adopted by most businesses and companies. Currently, the tools of e-marketing mix are provided by the company web site so that the customers can decide whether the company portfolio of products and/or services suits their needs. If we can understand the psychological factors of customer behavior, businesses can know which customers are suitable. This paper presents the relationship between e-marketing mix of particular businesses and psychological factors of customer behavior in order to provide an easier way for both businesses and customers to find their target needs.
Recommended Citation
Sam, , K. M. and Chatwin, C. R., "The Mapping between Business E-Marketing Mix and Internet Consumers’ Decision-Making Styles in E-Commerce" (2005). ICEB 2005 Proceedings (Hong Kong, SAR China). 47.
https://aisel.aisnet.org/iceb2005/47