As a result of the emergence of E-Commerce, emarketing mix has been widely adopted by most businesses and companies. Currently, the tools of e-marketing mix are provided by the company web site so that the customers can decide whether the company portfolio of products and/or services suits their needs. If we can understand the psychological factors of customer behavior, businesses can know which customers are suitable. This paper presents the relationship between e-marketing mix of particular businesses and psychological factors of customer behavior in order to provide an easier way for both businesses and customers to find their target needs.
Sam, , K. M. and Chatwin, C. R., "The Mapping between Business E-Marketing Mix and Internet Consumers’ Decision-Making Styles in E-Commerce" (2005). ICEB 2005 Proceedings (Hong Kong, SAR China). 47.