The Impacts of National Cultures on Customer Relational Benefit – Loyalty Link: A Study of the Chinese Community

Authors

HsiuJu Yen, National Central University, Chung Li, Taiwan
Eldon Y. Li, National Chengchi University, Taipei, Taiwan
Yiping Song, Fudan University, Shanghai, China

Document Type

Article

Recommended Citation

Yen, HsiuJu; Li, Eldon Y.; and Song, Yiping, "The Impacts of National Cultures on Customer Relational Benefit – Loyalty Link: A Study of the Chinese Community" (2005). ICEB 2005 Proceedings (Hong Kong, SAR China). 118.
https://aisel.aisnet.org/iceb2005/118