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Article

Abstract

This article has studied influences of three factors namely flashing (FF), consistency (CF) and distance (DF) to spatial location array of commodity objects in online shopping system. The findings show that reaction time (RT) of subjects in still representation is shorter than that in live representation; faster in the setting of being inconsistency between commodities and their text description than that of being consistency; in the condition of both Flashing (FSH) level and Consistency (CON) level, Un-flashing (UNFSH) level and Inconsistency (INCON) level, subjects RT in the setting of commodity object being farther from its description is shorter than that in being near. The research finds no discrepancies that three factors have any impact on subjects’ accuracy rate. Further analysis finds that physical distance of commodities plays a major role in affecting spatial location array of objects, while conceptual distance ranks on the second place. Location-based visual attention has the biggest impact on spatial location relation of virtual reality setting, and object-based visual attention plays a second largest impact. The impact would be highly impressive when either physical distant or conceptual distance is conformed to experiences in real life, Singleton detection mode will play a role at the situation when coincidence of the said phenomenon and real life experience is less, which means distinct flashing (FSH) will lead to better effect at this particular situation, otherwise it is worse.

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