Document Type

Article

Abstract

Since the very inception of marketing discipline, there has been a quest to address the customer meaningfully. From the seller’s market conditions to the buyer’s market condition, this quest has become all the more prominent now, to the extent that the products and services are supposed to be intrinsically customer focused. Companies are fighting over the tough-to-get market shares. All this has translated into another endeavor of catching the customers through different dimensions of the possible market implements. Information and Communication Technology has been very radical in transforming the traditional functional processes. Same applies here as well. This paper elaborates, how to develop customer segmentations with the help of IT tools. Therefore, shunning the traditional symptomatic attributes.

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