E-Grocery Shopping Trends in the U.S.

Authors

Jay Singh, Orfalea College of Business, California Polytechnic State University, San Luis Obispo, CA, USAFollow
S. Paul Singh, School of Packaging, Michigan State University, East Lansing, MI, USAFollow
Uruchaya Sonchaeng, School of Packaging, Michigan State University, East Lansing, MI, USAFollow

Corresponding Author

Jay Singh, Orfalea College of Business, California Polytechnic State University, San Luis Obispo, CA, USA; (jasingh@calpoly.edu)

Document Type

Article

Abstract

By June 2002, there were 17 grocers in the U.S. and Canada offering delivery services that allowed customers to order via the Internet or telephone. Within these grocers, some such as Peapod and FreshDirect offer services through the Internet without owning any retail store front while some supermarkets like Albertson’s, Safeway, Publix and Tesco have developed their online grocery services as another shopping option for their customers. Studying the profile of online grocery shoppers and their behaviors can help businesses to develop and improve their strategies. This paper will discuss the findings from a survey (1516 respondents) on e-grocery in the United States. Responses to such topics as demographics & psychographics, shopping patterns, online shopping experiences, mental, physical and time related considerations, opinions about shopping and buying on the internet and order sizes are discussed.

Recommended Citation

Singh, Jay; Singh, S. Paul; and Sonchaeng, Uruchaya, "E-Grocery Shopping Trends in the U.S." (2005). ICEB 2005 Proceedings (Hong Kong, SAR China). 114.
https://aisel.aisnet.org/iceb2005/114