Current State of China’s Online Gaming Industry and the Obstacles in Development

Authors

Bin Qiu, School of Economics and Management, Southeast University, Nanjing 210096, ChinaFollow
Shaoqin Sun, Department of Economics and Trade, Nanjing Information Engineering University, Nanjing 210048, ChinaFollow
Cunyan Fan, Netease Company, Guangzhou 510665, ChinaFollow
Shujen Chen, California State University, Fullerton, U.S.AFollow

Document Type

Article

Abstract

This paper aims at identifying the current state of China’s online gaming market, and exploring the obstacles that keep China from developing this industry further on the basis of analyzing the value chain of online gaming industry. In the meanwhile, a case study will be made about the domestic leading online gamer—Shanda corporation, a listed corporation on NASDAQ. And in the end some conclusions will be made on how to assess the online gaming industry in China and how to remove the obstacles in accelerating the development of online gaming industry in China.

Recommended Citation

Qiu, Bin; Sun, Shaoqin; Fan, Cunyan; and Chen, Shujen, "Current State of China’s Online Gaming Industry and the Obstacles in Development" (2004). ICEB 2004 Proceedings (Beijing, China). 237.
https://aisel.aisnet.org/iceb2004/237