The Researches on the Mobile E-Business Implements and Mode in Small and Medium-sized Enterprise

Authors

Yingchun Wang, School of Economics and Management, Tianjin University of Technology, Tianjin 300191, China and School Management, Tianjin University, Tianjin 300072, ChinaFollow
Changtong Wei, School of Economics and Management, Tianjin University of Technology, Tianjin 300191, China
Zhuang Guan, School of Economics and Management, Tianjin University of Technology, Tianjin 300191, China
Chunling Sun, School of Economics and Management, Tianjin University of Technology, Tianjin 300191, China and School Management, Tianjin University, Tianjin 300072, China
Qiong Zhu, School of Economics and Management, Tianjin University of Technology, Tianjin 300191, China

Document Type

Article

Abstract

The “mobile e-business” is a business activity derived out by the concept of the “e-business”, which can finish the specific commercial service function through mobile devices, such as cell-phone, PDA, etc, with the marketing purpose of achieving products and service. Mobile e-business is gradually known by kinds of enterprises, and successively put into practice among them. This paper sets out from analyzing the prospect of mobile e-business and current situation of small and medium-sized enterprise of our country, proposes the technology, implementation means, mode of the mobile e-business for the small and medium-sized enterprise, and compared with the application mode of the large-scale company with its one's own characteristic.

Recommended Citation

Wang, Yingchun; Wei, Changtong; Guan, Zhuang; Sun, Chunling; and Zhu, Qiong, "The Researches on the Mobile E-Business Implements and Mode in Small and Medium-sized Enterprise" (2004). ICEB 2004 Proceedings (Beijing, China). 138.
https://aisel.aisnet.org/iceb2004/138