Document Type

Article

Abstract

A deep insight of determinants of e-commerce adoption process is in needed to help small- and medium-sized enterprises (SMEs) to fasten up their e-commerce rush and overcome a great number of existed obstacles. This paper analyzed and classified factors taking effects on SMEs’ e-commerce adoption into four groups, specifically: (1) perceived benefits, (2) organizational readiness, (3) external environment, and (4) leadership attitudes and competences. Especially, the paper also gets an overview on the role of leadership in motivating the uptake of e-commerce within SMEs. Thorough analysis within the research contributes not only a general view about core determinants of e-commerce adoption, but also the engine toward the success of e-commerce distribution channel in SMEs.

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