Document Type

Article

Abstract

The advancement of technology enables more and more people to do their business activities online. This has threatened the businesses of the traditional intermediaries. Among the various form of electronic commerce, online securities trading is one that will stand a better chance for wide adoption and success. Online securities trading penetration rate has remained on a steady upward trend [39].

The development and adoption of online securities trading have been slow in Hong Kong as compared to other Asian counter parts such as South Korea, Japan and Singapore. Past research on online securities trading in Hong Kong has been lacking. The objectives of this study are to explore the critical issues, impacts, problems and barriers of online securities trading in Hong Kong, and what can be done to facilitate local online securities trading.

This paper will first provide the background of online securities trading in Hong Kong, followed by literature review on online securities trading, self-service technology, electronic commerce, and review of studies of online securities trading in other countries.

In-depth interviews were also conducted with senior personnel in local brokerage firms that offer online trading to gather their expert opinion and to explore the critical issues, attributes, benefits and barriers of online securities trading in Hong Kong.

Recommendations to managers and future research of an empirical study will be discussed in the last section.

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