A Model of Consumer Behavior in Online Shopping

Authors

Jian Chen, School of Economics and Management, Tsinghua University, Beijing, ChinaFollow
Changming Cai, School of Economics and Management, Tsinghua University, Beijing, ChinaFollow

Document Type

Abstract

Recommended Citation

Chen, Jian and Cai, Changming, "A Model of Consumer Behavior in Online Shopping" (2003). ICEB 2003 Proceedings (Singapore). 151.
https://aisel.aisnet.org/iceb2003/151