Many recruiters use the web for job placements, to help organisations quickly reach the correct audience by posting available positions on the Internet and providing a way for candidates to submit resumes electronically. Recruitment agencies find this an efficient and effective way to establish a connection between employer (client organisation) and job seeker (candidate). It is a fast, flexible, inexpensive way to find potential organisations/candidates. Content analysis is used in this study to evaluate recruitment agency web sites. The online recruitment agencies web sites are categorised into two groups: IT specialists, and the more general recruitment agencies web sites covering a wide range of industries. We evaluate and compare the New Zealand web sites of seven IT specialist recruitment agencies and eleven general ones. The fundamental elements for a fully functional electronic evaluation model based on the Hersey model (as cited in ) were defined. The results showed that although the sites scored well on the Information and Trust dimensions, they preformed relatively poorly in transaction capability and in providing promotional elements.
Paynter, John; Wang, Xuelian; and Everett, André M., "An Investigation of New Zealand Recruitment Agency Web Sites" (2003). ICEB 2003 Proceedings. 134.