Antecedents of Mobile Data Services Acceptance: Insights from the Young Singaporean Market

Authors

Hilda Han, Marketing and International Business Division, Nanyang Business School, Nanyang Technological University, SingaporeFollow
Shun Yin Lam, Marketing and International Business Division, Nanyang Business School, Nanyang Technological University, SingaporeFollow
A. Lee Gilbert, Information Technology & Operations Management Division, Nanyang Business School, Nanyang Technological University, SingaporeFollow

Document Type

Article

Abstract

This paper presents preliminary findings from workin-progress that examines the attitudes of young Singaporeans toward mobile data services (MDS), focusing on the factors influencing their adoption of these emerging services. In-depth focus group interviews provided data for qualitative analysis. The analysis reveals that participants are generally receptive towards these technological services, based on their perceptions of the benefits of MDS and their expectation that MDS will deliver functional utility and satisfy hedonic influences. However, potential barriers to adoption include insecurity regarding MDS service providers, the reliability and security of MDS applications, their costs, loss of human touch, difficulty of use and a lack of social support. The authors conclude by discussing the contributions of their research to knowledge of technology acceptance and managerial practice.

Recommended Citation

Han, Hilda; Lam, Shun Yin; and Gilbert, A. Lee, "Antecedents of Mobile Data Services Acceptance: Insights from the Young Singaporean Market" (2003). ICEB 2003 Proceedings (Singapore). 104.
https://aisel.aisnet.org/iceb2003/104