E-Business: Customer Acceptance

Authors

Patrick Jaska, Department of Computer Information Systems, University of Mary Hardin-Baylor, USAFollow
Patrick T. Hogan, Department of Financial and Information Systems, Columbus State University, USAFollow

Document Type

Article

Abstract

Numerous business-to-consumer (B2C) Internet enterprises have failed over the past few years. Many reasons have been proposed for the failures of these ebusinesses. This empirical study examines one possible reason for lack of success of B2C, the extent to which this online shopping opportunity actually alters the traditional purchasing behavior of the retail consumer. Based on accepted marketing theory, the findings indicate more retail shoppers use the Internet for information gathering than for actual purchasing. Clearly, Internet buyers have choices in their purchasing decisions.

Recommended Citation

Jaska, Patrick and Hogan, Patrick T., "E-Business: Customer Acceptance" (2002). ICEB 2002 Proceedings (Taipei, Taiwan). 89.
https://aisel.aisnet.org/iceb2002/89