CRM Implementation in PR China: A Preliminary Evaluation

Authors

Satya P. Chattopadhyay, School of Management, The University of Scranton, USAFollow

Document Type

Article

Abstract

The scope and nature of Customer Relationship Management (CRM) implementation in Chinese enterprises is examined to identify the focus of implementations, areas of implementation, implementation strategies and perceived benefits of a convenience sample of cases selected from business press reports. The study also looks at what Chinese managers view as the key CRM concepts for beneficial performance.

Recommended Citation

Chattopadhyay, Satya P., "CRM Implementation in PR China: A Preliminary Evaluation" (2002). ICEB 2002 Proceedings (Taipei, Taiwan). 65.
https://aisel.aisnet.org/iceb2002/65