A Measurement Model of Trust in Internet Stores

Authors

Liping Liu, Department of Management, The University of AkronFollow
Cathy C. Li, Daverio School of Accountancy, University of AkronFollow
Steven J. Karau, Department of Management, Southern Illinois UniversityFollow

Document Type

Article

Abstract

In this study we theoretically develop and empirically test a measurement model of consumer trust in Internet stores. In particular, we define the notion of trust based on what is commonly agreed on by scholars across disciplines. We treat trust as a second-order construct and measure it using four first-order components: perceived security, privacy, integrity, and transactional accuracy. We conducted controlled experiments using three Internet bookstores and 173 subjects. We applied confirmatory factor analysis to determine the measurement efficacies.

Recommended Citation

Liu, Liping; Li, Cathy C.; and Karau, Steven J., "A Measurement Model of Trust in Internet Stores" (2002). ICEB 2002 Proceedings (Taipei, Taiwan). 47.
https://aisel.aisnet.org/iceb2002/47