Document Type



In the end of 2001, China re-entered the World Trade Organization, which means a pivotal step to further open. On the other hand, the advent of Internet makes it easier, cheaper, faster to find and communicate with potential customers and partners across the globe. The e-commerce, combined with the WTO entry, seems to become a powerful wagon for those foreign companies that have long salivated over China’s huge market.

In the beginning of this paper, we briefly point out the huge potential of e-commerce in the country. Then we proceed to provide you with a picture of the e-commerce circumstances in China. At last, we give some suggestions to foreign companies on how to make a go of e-business in China.