Value Creation in E-Business: The Case Study of Trend Micro

Authors

Shih-Chang Hung, Institute of Technology Management, National Tsing Hua University, Hsinchu, TaiwanFollow
Tzu-Hsin Liu, Department of Industrial Engineering & Engineering Management, National Tsing Hua University, Hsinchu, TaiwanFollow
Yee-Yeen Chu, Department of Industrial Engineering & Engineering Management, National Tsing Hua University, Hsinchu, TaiwanFollow

Document Type

Article

Abstract

In this paper, we examine the impact of actor-network field on value creation by integrating the concepts of actor-network and organizational field. In electronic business and commerce, researchers have emphasized the various sources of value creation, yet little attention has been paid to examine the issue from a cognitive or “field” perspective. Using Trend Micro as a case study, the paper demonstrates how a firm can construct a field in the community of Internet to create value and profits. Our approach and analysis are dynamic, rather than static. We show how Trend Micro is able to drive its associated actors, customers and business members to develop an evolutionary, dynamic actor-network field that serves to decrease uncertainty and increase trust. This, in turn, creates a lock-in effect and thus leads to enormous value creation.

Recommended Citation

Hung, Shih-Chang; Liu, Tzu-Hsin; and Chu, Yee-Yeen, "Value Creation in E-Business: The Case Study of Trend Micro" (2002). ICEB 2002 Proceedings (Taipei, Taiwan). 127.
https://aisel.aisnet.org/iceb2002/127