The Invisible Borders in Internet Transactions: An Empirical Study of eBay's Auction System

Authors

Ruth L. Wang, Department of Management, California State University, Sacramento, CA, USAFollow
Chien-Hua Li, Department of Management, California State University, Sacramento, CA, USA
Mike Lee, Department of Management, California State University, Sacramento, CA, USA

Document Type

Work in Progress

Abstract

The popularity of auctions handled through eBay’s website demonstrates the marketing power of the Internet. This study examines the influences of price, quality, reputation, and country-of-origin effects on buyers’ repeat purchase decisions of jade products listed on eBay. Lower price, although promotes higher volume of bidding, tends to have negative impacts on quality perception. Repeat purchases and reputation differs significantly depending on the country of origin.

Recommended Citation

Wang, Ruth L.; Li, Chien-Hua; and Lee, Mike, "The Invisible Borders in Internet Transactions: An Empirical Study of eBay's Auction System" (2002). ICEB 2002 Proceedings (Taipei, Taiwan). 156.
https://aisel.aisnet.org/iceb2002/156