Document Type
Article
Abstract
eCRM ties customer relationship management with the e-business. This paper suggests the functional frame of eCRM should base on the customer value to realize the win-win strategy for both the companies and their customers. The main functions to support these are explained and a functional frame model is proposed
Recommended Citation
Liang, Bing and Chen, Bocheng, "Analyzing the Functional Frame of eCRM Based on Customer Value" (2002). ICEB 2002 Proceedings (Taipei, Taiwan). 105.
https://aisel.aisnet.org/iceb2002/105
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