New Dimensions of Internet Buyer Behaviour: Strategic Marketing Implications

Authors

Rajendar K. Garg, Indiana University of Pennsylvania, Indiana, USAFollow

Document Type

Abstract

Recommended Citation

Garg, Rajendar K., "New Dimensions of Internet Buyer Behaviour: Strategic Marketing Implications" (2001). ICEB 2001 Proceedings (Hong Kong, SAR China). 87.
https://aisel.aisnet.org/iceb2001/87