The Strategy Integration of Network Marketing for the Tourism Enterprises in Shaanxi Province

Authors

Weixian Xue, School of Management, Xi’an Jiaotong University, P. R. ChinaFollow
Zongxian Feng, International Economy Institute, Xi’an Jiaotong UniversityFollow
Jianqing Wang, School of Management, Xi’an Jiaotong University, P. R. ChinaFollow

Document Type

Article

Abstract

With the development of modern science and information technology, the Internet has brought about the new opportunity for the development of tourism enterprises, and also made network marketing possible. Starting form concrete situation of tourism industry in Shaanxi Province and making a breakthrough in traditional marketing strategies province, this paper suggests the strategy integration of network marketing for the tourism enterprise in Shaanxi Province

Recommended Citation

Xue, Weixian; Feng, Zongxian; and Wang, Jianqing, "The Strategy Integration of Network Marketing for the Tourism Enterprises in Shaanxi Province" (2001). ICEB 2001 Proceedings (Hong Kong, SAR China). 84.
https://aisel.aisnet.org/iceb2001/84