From Bricks-and-Mortar to Clicks-and-Mortar: A Multiple Case Investigation into Electronic Business in Regional New Zealand

Authors

Peter KoziolFollow
Robin Smith, Department of Management, Massey University, New ZealandFollow
Robert Goddard, Department of Management, Massey University, New ZealandFollow

Corresponding Author

Robert Goddard, Department of Management, Massey University, New Zealand; R.Goddard@massey.ac.nz

Document Type

Article

Abstract

This paper discusses some of the results from an explorative study of organisational response to electronic business (e-business). The study was conducted during the year 2000 in the Manawatu region of New Zealand. Six organisations from different industries, with employee numbers ranging from one to over 2700, participated in the project. Application of a multiple case methodology allowed the project to illuminate the rich contextual factors involved in the progress towards e-business. Focussed case write-ups revealed how each business responded to the e-business challenge. An analysis section draws out commonalties and contrasts between the cases and lays them out in a combined response profile - by demonstrating the strategic nature of e-business, outlining drivers and constraints, and listing key success factors.

Recommended Citation

Koziol, Peter; Smith, Robin; and Goddard, Robert, "From Bricks-and-Mortar to Clicks-and-Mortar: A Multiple Case Investigation into Electronic Business in Regional New Zealand" (2001). ICEB 2001 Proceedings (Hong Kong, SAR China). 28.
https://aisel.aisnet.org/iceb2001/28