Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
The spread of online misinformation is a significant issue, prompting the use of crowdsourced fact-checking. While its impact on audience engagement with fact-checked content is well-studied, effects on audience engagement with fact-checked authors remain underexplored. Using Twitter’s Community Notes program as our research context and applying counterfactual estimation, we examine how crowdsourced fact-checking influences audience engagement with fact-checked authors. Our findings reveal that community notes received by fact-checked authors can increase audience engagement with these authors in the short term, but they decrease audience engagement in the long term. This study enhances our understanding of how crowdsourced fact-checking influences audience response.
Recommended Citation
Zhou, Yingxin; Hou, Jingbo; Gao, Yi; and Chen, Pei-Yu, "How Does Crowdsourced Fact-Checking Approach Tackling Misinformation Affect Audience Engagement? Evidence from Twitter’s Community Notes Program" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 4.
https://aisel.aisnet.org/hicss-58/sj/social_media/4
How Does Crowdsourced Fact-Checking Approach Tackling Misinformation Affect Audience Engagement? Evidence from Twitter’s Community Notes Program
Hilton Waikoloa Village, Hawaii
The spread of online misinformation is a significant issue, prompting the use of crowdsourced fact-checking. While its impact on audience engagement with fact-checked content is well-studied, effects on audience engagement with fact-checked authors remain underexplored. Using Twitter’s Community Notes program as our research context and applying counterfactual estimation, we examine how crowdsourced fact-checking influences audience engagement with fact-checked authors. Our findings reveal that community notes received by fact-checked authors can increase audience engagement with these authors in the short term, but they decrease audience engagement in the long term. This study enhances our understanding of how crowdsourced fact-checking influences audience response.
https://aisel.aisnet.org/hicss-58/sj/social_media/4