Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
The Lee Luda controversy was a pivotal moment that inaugurated nationwide discourses surrounding AI ethics in South Korea. As a conversational chatbot designed to simulate lifelike conversations, Luda quickly gained attention for its human-like interaction capabilities but soon became the center of controversy due to its use of private human conversations for training, leading to unintended disclosures of personal details and generating responses filled with hate speech and sexual content manipulation. This incident prompted widespread public concern and regulatory scrutiny, leading to suspension of the service and subsequent fines imposed by the government. In response, ScatterLab introduced an ‘AI Chatbot Ethics Checklist’ to address ethical concerns in AI development. This study examines the aftermath of the Lee Luda incident, focusing on ScatterLab’s ethical response and the broader implications for AI ethics and gender in Korea, underscoring the need for inclusive and ethical AI design practices to mitigate biases in AI technologies.
Recommended Citation
Oh, Jiwon, "Navigating Gendered Anthropomorphism in AI Ethics: The Case of Lee Luda in South Korea" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 5.
https://aisel.aisnet.org/hicss-58/sj/gender/5
Navigating Gendered Anthropomorphism in AI Ethics: The Case of Lee Luda in South Korea
Hilton Waikoloa Village, Hawaii
The Lee Luda controversy was a pivotal moment that inaugurated nationwide discourses surrounding AI ethics in South Korea. As a conversational chatbot designed to simulate lifelike conversations, Luda quickly gained attention for its human-like interaction capabilities but soon became the center of controversy due to its use of private human conversations for training, leading to unintended disclosures of personal details and generating responses filled with hate speech and sexual content manipulation. This incident prompted widespread public concern and regulatory scrutiny, leading to suspension of the service and subsequent fines imposed by the government. In response, ScatterLab introduced an ‘AI Chatbot Ethics Checklist’ to address ethical concerns in AI development. This study examines the aftermath of the Lee Luda incident, focusing on ScatterLab’s ethical response and the broader implications for AI ethics and gender in Korea, underscoring the need for inclusive and ethical AI design practices to mitigate biases in AI technologies.
https://aisel.aisnet.org/hicss-58/sj/gender/5