Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
Intelligent packaging can assist with reducing food waste and improving food safety. While indicators already provide the current food quality, sensors combined with machine learning techniques could predict the remaining shelf life and provide recommendations to maintain food quality. Thus, information from intelligent packaging must be transmitted and evaluated. However, successfully deploying such a concept requires the consumers’ acceptance. Therefore, we conducted a consumer survey, investigating the attitudes and preferences of 242 participants regarding the use and connectivity of smarter technologies to evaluate food quality. The results revealed that 85% of the participants perceive a need for technological innovations to reduce food waste. Subsequently, we propose three approaches. Regarding information display, consumers prefer to show information directly on the packaging, via integrated displays in refrigerators, or a smartphone application. The information should provide the remaining shelf life, a scale, or a color indication.
Recommended Citation
Henrichs, Elia; Senge, Julia; and Krupitzer, Christian, "A Consumer Study on the Acceptance of Digitized Packaging for Food Quality Assessment" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 4.
https://aisel.aisnet.org/hicss-58/os/resilience/4
A Consumer Study on the Acceptance of Digitized Packaging for Food Quality Assessment
Hilton Waikoloa Village, Hawaii
Intelligent packaging can assist with reducing food waste and improving food safety. While indicators already provide the current food quality, sensors combined with machine learning techniques could predict the remaining shelf life and provide recommendations to maintain food quality. Thus, information from intelligent packaging must be transmitted and evaluated. However, successfully deploying such a concept requires the consumers’ acceptance. Therefore, we conducted a consumer survey, investigating the attitudes and preferences of 242 participants regarding the use and connectivity of smarter technologies to evaluate food quality. The results revealed that 85% of the participants perceive a need for technological innovations to reduce food waste. Subsequently, we propose three approaches. Regarding information display, consumers prefer to show information directly on the packaging, via integrated displays in refrigerators, or a smartphone application. The information should provide the remaining shelf life, a scale, or a color indication.
https://aisel.aisnet.org/hicss-58/os/resilience/4