Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
This paper sets out to explore the novel challenges and opportunities for value creation from Generative Artificial Intelligence (GenAI) and identify promising pathways for future research that can deeply inform practice. Drawing on insights from data executives globally and a case study, the research identifies three key emerging themes as crucial for understanding GenAI value: provider-driven model building and ownership, democratization of innovation and development, and localized model validation and application. These themes shed light on three set of tensions (need for speed versus transparency, democratizing innovation versus controlling risks, and automation efficiency versus knowledge preservation) that must be explored and resolved before business leaders can effectively advance their GenAI initiatives and find a path to value. Our proposed agenda addresses these tensions and aims to expedite socio-technical research regarding GenAI to keep pace with its rapid adoption.
Recommended Citation
Someh, Ida Asadi; Duane, Ja-Nae; Van Der Meulen, Nick; and Wixom, Barbara, "Riding the Generative AI Wave: A Research Agenda for Navigating Tensions and Generating Value" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 7.
https://aisel.aisnet.org/hicss-58/os/practice-based_research/7
Riding the Generative AI Wave: A Research Agenda for Navigating Tensions and Generating Value
Hilton Waikoloa Village, Hawaii
This paper sets out to explore the novel challenges and opportunities for value creation from Generative Artificial Intelligence (GenAI) and identify promising pathways for future research that can deeply inform practice. Drawing on insights from data executives globally and a case study, the research identifies three key emerging themes as crucial for understanding GenAI value: provider-driven model building and ownership, democratization of innovation and development, and localized model validation and application. These themes shed light on three set of tensions (need for speed versus transparency, democratizing innovation versus controlling risks, and automation efficiency versus knowledge preservation) that must be explored and resolved before business leaders can effectively advance their GenAI initiatives and find a path to value. Our proposed agenda addresses these tensions and aims to expedite socio-technical research regarding GenAI to keep pace with its rapid adoption.
https://aisel.aisnet.org/hicss-58/os/practice-based_research/7