Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
This study investigates how the perceived transparency of a blockchain-based B2C e-commerce platform affects the perceived quality of a sustainable product and encourages consumers’ willingness to pay a high price. We conducted focus group discussions to design a scenario and user interface (UI) and developed a survey to test our study model. The results revealed that the perceived transparency of a blockchain-based B2C e-commerce platform enhances consumers’ willingness to pay a high price for a sustainable product by manifesting the perceived quality of a sustainable product. Further, we observed that high sustainable information clarity reduces the impact of the perceived transparency of a blockchain-based B2C e-commerce platform on the perceived quality of a sustainable product. This study contributes to the IS literature by providing insights into the intricate effects of blockchain-based B2C e-commerce platform transparency, underscoring the importance of sustainable information clarity in shaping consumers’ perceptions of sustainable product quality.
Recommended Citation
Hina, Maryam and Islam, A.K.M. Najmul, "Blockchain-based e-Commerce Platforms and Sustainable Products: How Transparency Influences Consumer Willingness to Pay a High Price?" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 2.
https://aisel.aisnet.org/hicss-58/os/blockchain/2
Blockchain-based e-Commerce Platforms and Sustainable Products: How Transparency Influences Consumer Willingness to Pay a High Price?
Hilton Waikoloa Village, Hawaii
This study investigates how the perceived transparency of a blockchain-based B2C e-commerce platform affects the perceived quality of a sustainable product and encourages consumers’ willingness to pay a high price. We conducted focus group discussions to design a scenario and user interface (UI) and developed a survey to test our study model. The results revealed that the perceived transparency of a blockchain-based B2C e-commerce platform enhances consumers’ willingness to pay a high price for a sustainable product by manifesting the perceived quality of a sustainable product. Further, we observed that high sustainable information clarity reduces the impact of the perceived transparency of a blockchain-based B2C e-commerce platform on the perceived quality of a sustainable product. This study contributes to the IS literature by providing insights into the intricate effects of blockchain-based B2C e-commerce platform transparency, underscoring the importance of sustainable information clarity in shaping consumers’ perceptions of sustainable product quality.
https://aisel.aisnet.org/hicss-58/os/blockchain/2