Location

Hilton Waikoloa Village, Hawaii

Event Website

https://hicss.hawaii.edu/

Start Date

7-1-2025 12:00 AM

End Date

10-1-2025 12:00 AM

Description

Founding a new venture is an uncertain endeavor, with most start-ups statistically doomed to failure. Pivoting, the structured course correction to test new fundamental hypotheses is crucial for the survival of new ventures. This study examines how eight early-stage digital ventures in the financial services industry orchestrate their digital resources to pivot and ensure viability. Five key processes of digital resource orchestration are identified: scrounging, interfacing, optimizing, elevating, and reconstructing. The study discusses how these processes enhance our understanding of digital entrepreneurship and the stage-setting role of digital resources in the early stages of venture development.

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Jan 7th, 12:00 AM Jan 10th, 12:00 AM

Ensuring Viability in Early-Stage Digital Ventures: The Role of Digital Resource Orchestration in Pivoting

Hilton Waikoloa Village, Hawaii

Founding a new venture is an uncertain endeavor, with most start-ups statistically doomed to failure. Pivoting, the structured course correction to test new fundamental hypotheses is crucial for the survival of new ventures. This study examines how eight early-stage digital ventures in the financial services industry orchestrate their digital resources to pivot and ensure viability. Five key processes of digital resource orchestration are identified: scrounging, interfacing, optimizing, elevating, and reconstructing. The study discusses how these processes enhance our understanding of digital entrepreneurship and the stage-setting role of digital resources in the early stages of venture development.

https://aisel.aisnet.org/hicss-58/ks/entrepreneurship/9