Schedule
2025
Tuesday, January 7th
12:00 AM

Conscious Consumerism: On the Interaction between Different Design Elements in E-Commerce to Promote Green Purchasing Behaviors

David Horneber, Friedrich-Alexander-University Erlangen-Nuremberg
Carolin Kaiser, Nuremberg Institute for Market Decisions
Matthias Unfried, Nuremberg Institute for Market Decisions
Rene Schallner, Nuremberg Institute for Market Decisions
Sven Laumer, Friedrich-Alexander University Erlangen-Nuremberg

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Introduction to the Minitrack on Electronic Marketing

Martin Key, University of Colorado Colorado Springs
Hope Schau, University of California, Irvine
Melissa Akaka, University of Denver

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Sales Influence Tactics in B2B Sales: A Systematic Literature Review and Future Research Directions

Bimesh Shrestha, LUT University
Anssi Tarkiainen, LUT University
Jarkko Niemi, LUT University

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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Visual Product Aesthetics and Consumer Impulsiveness in Online Shopping

Iqra Tariq, University of Eastern Finland
Heli Hallikainen, University of Eastern Finland
Tommi Laukkanen, University of Eastern Finland

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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