Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
This research investigates how Artificial Intelligence (AI)-generated summaries influence decision-making among consumers on e-commerce platforms. By analyzing data from two Chinese digital deal platforms, Zdm and Sqkb, the study applies a Difference-in-Difference-in-Differences (DDD) methodology to evaluate how these summaries affect consumer behavior. The results demonstrate that AI-generated summaries significantly speed up consumer decision-making and reduce hesitation, with effects varying by product type and price. This research underscores the potential role of AI in enhancing consumer experiences and decision-making processes on online digital deal platforms.
Recommended Citation
Li, Ziru; Nie, Jialin; Zhang, Xiaofei; Shi, Michael (Zhan); and Li, Kai, "The Impact of AI-Generated Product Summaries on the Speed and Efficiency of E-commerce Consumer Decision-Making" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 6.
https://aisel.aisnet.org/hicss-58/in/ai_based_assistants/6
The Impact of AI-Generated Product Summaries on the Speed and Efficiency of E-commerce Consumer Decision-Making
Hilton Waikoloa Village, Hawaii
This research investigates how Artificial Intelligence (AI)-generated summaries influence decision-making among consumers on e-commerce platforms. By analyzing data from two Chinese digital deal platforms, Zdm and Sqkb, the study applies a Difference-in-Difference-in-Differences (DDD) methodology to evaluate how these summaries affect consumer behavior. The results demonstrate that AI-generated summaries significantly speed up consumer decision-making and reduce hesitation, with effects varying by product type and price. This research underscores the potential role of AI in enhancing consumer experiences and decision-making processes on online digital deal platforms.
https://aisel.aisnet.org/hicss-58/in/ai_based_assistants/6