Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
The rapid development of hospital-owned Internet hospitals (referred to as Internet hospitals), supported by policies and accelerated by the pandemic, has inevitably impacted third-party online healthcare platforms (referred to as online healthcare platforms). The objective of this study is to examine how physicians’ participation in Internet hospitals affects patient volume on healthcare platforms. Through an analysis of staggered physician adoption of Internet hospitals, we find that patient volume on online healthcare platforms decreases following physician participation in Internet hospitals. This decline is attributed to competition from Internet hospitals for patients, rather than competition for physician effort. The impact varies based on the duration of a physician’s participation in Internet hospitals and their reputation on the online healthcare platforms. Longer participation intensifies the competitive effect, while physicians with higher reputations are able to mitigate this competitive effect. These findings provide valuable insights for manager of online healthcare platforms.
Recommended Citation
Li, Yu; Zhang, Xiaofei; Li, Ziru; and Chen, Xi, "The Impact of Hospitals-owned Internet Hospitals on Third-Party Online Healthcare Platform" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 7.
https://aisel.aisnet.org/hicss-58/hc/adoption/7
The Impact of Hospitals-owned Internet Hospitals on Third-Party Online Healthcare Platform
Hilton Waikoloa Village, Hawaii
The rapid development of hospital-owned Internet hospitals (referred to as Internet hospitals), supported by policies and accelerated by the pandemic, has inevitably impacted third-party online healthcare platforms (referred to as online healthcare platforms). The objective of this study is to examine how physicians’ participation in Internet hospitals affects patient volume on healthcare platforms. Through an analysis of staggered physician adoption of Internet hospitals, we find that patient volume on online healthcare platforms decreases following physician participation in Internet hospitals. This decline is attributed to competition from Internet hospitals for patients, rather than competition for physician effort. The impact varies based on the duration of a physician’s participation in Internet hospitals and their reputation on the online healthcare platforms. Longer participation intensifies the competitive effect, while physicians with higher reputations are able to mitigate this competitive effect. These findings provide valuable insights for manager of online healthcare platforms.
https://aisel.aisnet.org/hicss-58/hc/adoption/7