Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
This study uses the Information Systems Success Model (ISSM) to explore the impact of doctors' proactive knowledge contribution, specifically through health article publication, on patient selection. By analyzing panel data from a Chinese health platform and employing the PSM-DID method, it finds that each article increases patient consultations by 0.87 on average, with reposted, paid, and video articles showing higher conversion rates. While doctors with higher titles experience diminishing returns, a strong online reputation positively influences patient engagement, offering strategies to optimize online health platforms and improve patient decision-making.
Recommended Citation
He, Fan and Liu, Siyuan, "Patient-Centered Healthcare Marketing: The Impact of Physicians’ Proactive Knowledge Contribution on Patients’ Paid Consultation" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 5.
https://aisel.aisnet.org/hicss-58/hc/adoption/5
Patient-Centered Healthcare Marketing: The Impact of Physicians’ Proactive Knowledge Contribution on Patients’ Paid Consultation
Hilton Waikoloa Village, Hawaii
This study uses the Information Systems Success Model (ISSM) to explore the impact of doctors' proactive knowledge contribution, specifically through health article publication, on patient selection. By analyzing panel data from a Chinese health platform and employing the PSM-DID method, it finds that each article increases patient consultations by 0.87 on average, with reposted, paid, and video articles showing higher conversion rates. While doctors with higher titles experience diminishing returns, a strong online reputation positively influences patient engagement, offering strategies to optimize online health platforms and improve patient decision-making.
https://aisel.aisnet.org/hicss-58/hc/adoption/5