Schedule
2025
Tuesday, January 7th
12:00 AM

Introduction to the Minitrack on Streaming Media Services

Franziska Zimmer, University of Tokyo
Katrin Scheibe, Heinrich Heine University Düsseldorf

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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The Dual Impact of Video Content on OTT Viewership: Examining the Relationship between Video Marketer-Generated and Video User-Generated Content

Seungwook Jin, Korea Advanced Institute of Science and Technology
Dohyeon Jeong, Korea Advanced Institute of Science and Technology
Keumseok Kang, Korea Advanced Institute of Science and Technology

Hilton Waikoloa Village, Hawaii

12:00 AM - 12:00 AM

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