Netnography in System Sciences Research

Born Twice: The Role of Social Media in Identity Redefinition after Sudden Disability

Lena Cavusoglu, Pacific University
Russell Belk, York University
Francesca Bonetti, HEC Montréal
Stefania Borghini, Bocconi University
Nadzeya Sabatini, GUT-Gdansk University of Technology

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Cultural Cartography: Pathways to Enhance Netnographic Integration

Michael Mulvey, University of Ottawa
Christopher Belanger, University of Ottawa
Partha Krishnamurthy, University of Houston

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Introduction to the Minitrack on Netnography in System Sciences Research

Ulrike Gretzel, University of Southern California
Tung Bui, University of Hawaii at Manoa
Robert Kozinets, University of Southern California

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Netnographic Insights into Digital Influence: Authenticity in Written Posts of Tourism Influencers on Instagram

Irina Gewinner, Leibniz University Hanover

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