Location
Hilton Waikoloa Village, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
7-1-2025 12:00 AM
End Date
10-1-2025 12:00 AM
Description
Attitude is an important construct in several theories used in information systems research, such as Cognitive Dissonance Theory, the Theory of Planned Behavior, and Expectation-Disconfirmation Theory. However, explicit attitude measures in the form of deliberate self-reports are subject to several sources of distortion, including social desirability bias and self-representation bias. Research in psychology has sought to develop implicit measures that tap into an individual’s “true”, implicit attitude. We aim to provide the IS community with a conceptual introduction to implicit attitudes and introduce the Explicit/Implicit Attitude Consequence (EIAC) framework as a reference on the interactions between explicit and implicit attitudes and potential attitude consequences for future research.
Recommended Citation
Bossler, Lukas Florian; Noeltner, Markus; and Kroenung, Julia, "Formation and Consequences of Implicit and Explicit Attitudes Toward IS" (2025). Hawaii International Conference on System Sciences 2025 (HICSS-58). 2.
https://aisel.aisnet.org/hicss-58/da/neuroscience_research/2
Formation and Consequences of Implicit and Explicit Attitudes Toward IS
Hilton Waikoloa Village, Hawaii
Attitude is an important construct in several theories used in information systems research, such as Cognitive Dissonance Theory, the Theory of Planned Behavior, and Expectation-Disconfirmation Theory. However, explicit attitude measures in the form of deliberate self-reports are subject to several sources of distortion, including social desirability bias and self-representation bias. Research in psychology has sought to develop implicit measures that tap into an individual’s “true”, implicit attitude. We aim to provide the IS community with a conceptual introduction to implicit attitudes and introduce the Explicit/Implicit Attitude Consequence (EIAC) framework as a reference on the interactions between explicit and implicit attitudes and potential attitude consequences for future research.
https://aisel.aisnet.org/hicss-58/da/neuroscience_research/2