Location
Hilton Hawaiian Village, Honolulu, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2024 12:00 AM
End Date
6-1-2024 12:00 AM
Description
Designing and establishing a B2B platform business challenges many company executives and managers. Incentuated by the potential benefits and business opportunities, numerous B2B companies commit to this strategic venture. However, real-world showcases that most B2B companies fail with their platform endeavors. To help company executives and managers navigate the challenges and obstacles of designing B2B innovation platforms more effectively, we highlight seven strategic options and possible solutions to lean on. We base our findings on interviews, discussions, and workshops with C-level executives and managers from three incumbents that successfully established a B2B innovation platform. By following ourstrategic options and possible solutions, practitioners can cut through the complexity of designing and operating B2B innovation platforms to establish new business from scratch.
Recommended Citation
Wlcek, Manuel; Jung, Sven; and Wortmann, Felix, "Cutting through Complexity: Strategic Options for Designing a B2B Innovation Platform" (2024). Hawaii International Conference on System Sciences 2024 (HICSS-57). 3.
https://aisel.aisnet.org/hicss-57/os/practice-based_research/3
Cutting through Complexity: Strategic Options for Designing a B2B Innovation Platform
Hilton Hawaiian Village, Honolulu, Hawaii
Designing and establishing a B2B platform business challenges many company executives and managers. Incentuated by the potential benefits and business opportunities, numerous B2B companies commit to this strategic venture. However, real-world showcases that most B2B companies fail with their platform endeavors. To help company executives and managers navigate the challenges and obstacles of designing B2B innovation platforms more effectively, we highlight seven strategic options and possible solutions to lean on. We base our findings on interviews, discussions, and workshops with C-level executives and managers from three incumbents that successfully established a B2B innovation platform. By following ourstrategic options and possible solutions, practitioners can cut through the complexity of designing and operating B2B innovation platforms to establish new business from scratch.
https://aisel.aisnet.org/hicss-57/os/practice-based_research/3