Schedule
2024
Wednesday, January 3rd
12:00 AM

How Conversational Agents Influence Purchase Decisions of Online Fashion Shoppers toward Sustainable Consumption: Exploring Nudges for Green Decision-Making

Katharina Stolz, University of Stuttgart
Teresa Hammerschmidt, University of Bamberg
Oliver Posegga, University of Bamberg

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Introduction to the Minitrack on Social Commerce: The Good, the Bad, and the Ugly

Valeria Sadovykh, University of Auckland
David Sundaram, University of Auckland
Ghazwan Hassna, Hawaiʻi Pacific University
Gabrielle Peko, University of Auckland

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Turning Social Capital into Economic Capital: the Sales Effect of Friendship Group Participation in Social Commerce Websites

Doudou Wang, Xi’an Jiaotong University
Xiang Gong, Xi’an Jiaotong University
Xiaoxiao Liu, Xi’an Jiaotong University
Zhenxin Xiao, Xi’an Jiaotong University
Yueyue Li, Xi’an Jiaotong University
Cheng Chen, Xi’an Jiaotong University

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

Visit Site