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Schedule
2024
Wednesday, January 3rd
12:00 AM

I Trust You Dr. Researcher, but not the Company that Handles My Data –Trust in the Data Economy

Rebekah Rousi, University of Vaasa
Joni-Roy Piispanen, University of Jyväskylä
Jani Boutellier, University of Vaasa

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

12:00 AM

Introduction to the Minitrack on Human-centricity in a Sustainable Digital Economy

Rainer Alt, Leipzig University
Gustaf Neumann, Vienna University of Economics and Business
Soheil Human, Vienna University of Economics and Business

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

12:00 AM

Promoting Sustainable Consumer Behavior in E-commerce: An Empirical Study on the Influence of Gamification on Consumers’ Return Motivation

Caterina Rauh, University of Bamberg
Christian Straubert, University of Bamberg
Eric Sucky, University of Bamberg

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM