Electronic Marketing

How Green Consumption Values Affect the Intention-Behavior Relationship in C2C e-commerce

Maria Ovaska, University of Eastern Finland
Heli Hallikainen, University of Eastern Finland
Tommi Laukkanen, University of Eastern Finland

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Introduction to the Minitrack on Electronic Marketing

Melissa Akaka, University of Denver
Hope Schau, University of Arizona

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Platform Pricing in the Presence of Cross-platform Network Effects

Zhe (Betty) Ji, McMaster University
Ruhai Wu, McMaster University

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Riding the Referral Express: Examining the Impact of Referral Reward Programs on Digital Transportation Platforms

Felix Urban, University of Liechtenstein
Ferdinand Thies, Bern University of Applied Sciences

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Rundle in the Jungle! Why Do People Subscribe to Amazon Prime? Analyzing the Combination of Flat Rate and Bundle Pricing within a Loyalty Program

Christian Straubert, University of Bamberg
Eric Sucky, University of Bamberg
Delia Altewischer, University of Bamberg

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Striking a Balance: Harnessing Both the Business and Informational Value of Online Reviews through Resource-matching

Yicheng Zhang, Huazhong University of Science and Technology
Tian Lu, Arizona State University
Yingjie Zhang, Peking University
Jiayan Han, Fudan University
Chenghong Zhang, Fudan University

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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The Value of Reputation Systems in Business Contexts – A Qualitative Study Taking the View of Buyers

Simon Hemmrich, Paderborn University
Jannika Schäfer, Paderborn University
Philipp Hansmeier, Paderborn University
Daniel Beverungen, Paderborn University

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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Understanding the Impact of Emotional Comments and Image on Resistance Intention and Participation: A Study of Taiwanese Consumers' Buying

Chih-Chin Liang, National Formosa University
Wenlung Shiau, Chang Gung University

Hilton Hawaiian Village, Honolulu, Hawaii

12:00 AM - 12:00 AM

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