Social Media Influencers and Influencing

Decentralized Opinion Leadership: A Study of Crypto Influencers in the Twitter Discourse on Bitcoin

Constantin Lichti, Johannes Gutenberg University Mainz
Endrit Ademi, Johannes Gutenberg University Mainz
Andranik Tumasjan, Johannes Gutenberg University Mainz

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Do You See Harm in Your Social Media Influencer Engagement? The Mechanism of Perceived Threat

Samira Farivar, Carleton University
Fang Wang, Wilfrid Laurier University
Ofir Turel, University of Melbourne

Hilton Hawaiian Village, Honolulu, Hawaii

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Exploring the Influence of Contagious Threats on Consumer Perceptions of Social Media Influencers

Bingjie Deng, Xi'an Jiaotong-Liverpool University
Yunlu Yin, Fudan University

Hilton Hawaiian Village, Honolulu, Hawaii

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Introduction to the Minitrack on Social Media Influencers and Influencing

Samira Farivar, Carleton University
Fang Wang, Wilfrid Laurier University
Wangshuai Wang, Xi’an Jiaotong-Liverpool University

Hilton Hawaiian Village, Honolulu, Hawaii

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Managing the Social Influence of Public Figures on Social Media

Hsiao-Ting Tseng, National Central University
Chia-Lun Lo, Fooyin University
Ting-Ann Shih, National Central University

Hilton Hawaiian Village, Honolulu, Hawaii

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Predicting Sales Lift of Influencer-generated Short Video Advertisements: A Ladder Attention-based Multimodal Time Series Forecasting Framework

Zhe Fu, University of North Carolina at Charlotte
Kanlun Wang, University of North Carolina at Charlotte
Jianfei Wang, Hefei University of Technology
Yunqin Zhu, University of Science and Technology of China

Hilton Hawaiian Village, Honolulu, Hawaii

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The Attractiveness of Visuals vs. Content: Investigating the Impact of Video Features on Active Engagement for Virtual Influencer Videos

Ying Wang, Northern Illinois University
Jiao Wu, Northern Illinois University
Jaeki Song, Texas Tech University

Hilton Hawaiian Village, Honolulu, Hawaii

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The Impact of Online Word-of-Mouth and Default News on Trading Volumes in Peer-to-Peer Lending Platforms

Yanan Shang, City University of Hong Kong
Jin Hu, University of Hong Kong
Cheng Tao, University of Hong Kong
Daning Hu, Southern University of Science and Technology
Xuan Yang, University of Zurich

Hilton Hawaiian Village, Honolulu, Hawaii

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Toward a Taxonomy of Social Media Influencers in Public Health Communication

Julian Marx, University of Melbourne
Beatriz Blanco, Universidade do Vale do Rio dos Sinos
Hannah Bollmann, University of Duisburg-Essen

Hilton Hawaiian Village, Honolulu, Hawaii

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Under Pressure: A Netnographic Study of Threats to Influencer and Creator Mental Health

Ulrike Gretzel, University of Southern California
Tanja Schöllhammer, IMC University of Applied Sciences Krems

Hilton Hawaiian Village, Honolulu, Hawaii

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Unraveling the Role of Social Media Influencers’ Characteristics in Increasing Consumer CSR Engagement: A Perspective from Social Learning Theory

Kiseol Yang, University of North Texas
Elisha Menchaca, University of North Texas
Brenda Esquivel Lizarraga, University of North Texas

Hilton Hawaiian Village, Honolulu, Hawaii

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What Makes a Climate Change Denier Popular? Exploring Networked Social Influence in a Disinformation Spreader Group

Aimei Yang, University of Southern California

Hilton Hawaiian Village, Honolulu, Hawaii

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