Location
Hilton Hawaiian Village, Honolulu, Hawaii
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2024 12:00 AM
End Date
6-1-2024 12:00 AM
Description
The video games industry has grown significantly in the last decade. Meanwhile, the considerable upfront investment for large game development projects imposes substantial risks on publishers and game studios, as their consumer base—gamers—vary greatly in tastes, preferences, and willingness to pay. Further, the hits-driven nature of the video games business, coupled with its inherently unpredictable consumer behaviors, compounds the investment challenges in game development. To manage risk in such high-stakes investments, we draw on self-determination theory (SDT), identify six potential drivers of success in game launches, and propose a novel scorecard methodology to quantify these factors. In particular, we visualize the competitive position of proposed games within a game portfolio and across competitors. Our methodology facilitates game studios to evaluate game development pitches and informs investment opportunities in games with greater potential for long-term user engagement and financial success.
Recommended Citation
Lau, David and Wei, Xiahua, "Leveling Up! A Scorecard Methodology for Game Development Pitches" (2024). Hawaii International Conference on System Sciences 2024 (HICSS-57). 2.
https://aisel.aisnet.org/hicss-57/da/practitioner_insights/2
Leveling Up! A Scorecard Methodology for Game Development Pitches
Hilton Hawaiian Village, Honolulu, Hawaii
The video games industry has grown significantly in the last decade. Meanwhile, the considerable upfront investment for large game development projects imposes substantial risks on publishers and game studios, as their consumer base—gamers—vary greatly in tastes, preferences, and willingness to pay. Further, the hits-driven nature of the video games business, coupled with its inherently unpredictable consumer behaviors, compounds the investment challenges in game development. To manage risk in such high-stakes investments, we draw on self-determination theory (SDT), identify six potential drivers of success in game launches, and propose a novel scorecard methodology to quantify these factors. In particular, we visualize the competitive position of proposed games within a game portfolio and across competitors. Our methodology facilitates game studios to evaluate game development pitches and informs investment opportunities in games with greater potential for long-term user engagement and financial success.
https://aisel.aisnet.org/hicss-57/da/practitioner_insights/2