Location
Online
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2023 12:00 AM
End Date
7-1-2023 12:00 AM
Description
Today’s businesses heavily rely on Business Analytics (BA) for informed decision-making, developing and sustaining competitive advantage, and growth. For achieving these goals, organizations aspire for creativity and creative solutions. Creativity is an important source of organizational innovation, competitive advantage, and growth, yet it remains an under-researched area in the information systems discipline. Intrigued by the influential role of creativity in organizational performance, we aim to explore its role in using BA. Through a qualitative approach, we aim to establish the importance of creativity for BA use and provide a deeper understanding of users’ (i.e., business analysts’) perceptions of creativity in the BA use process.
Recommended Citation
Simonovič, Mojca; Popovič, Aleš; and Yeoh, William, "Exploring the Role of Creativity in Business Analytics Use: A Business Analysts Perspective" (2023). Hawaii International Conference on System Sciences 2023 (HICSS-56). 2.
https://aisel.aisnet.org/hicss-56/os/org_issues_in_bi/2
Exploring the Role of Creativity in Business Analytics Use: A Business Analysts Perspective
Online
Today’s businesses heavily rely on Business Analytics (BA) for informed decision-making, developing and sustaining competitive advantage, and growth. For achieving these goals, organizations aspire for creativity and creative solutions. Creativity is an important source of organizational innovation, competitive advantage, and growth, yet it remains an under-researched area in the information systems discipline. Intrigued by the influential role of creativity in organizational performance, we aim to explore its role in using BA. Through a qualitative approach, we aim to establish the importance of creativity for BA use and provide a deeper understanding of users’ (i.e., business analysts’) perceptions of creativity in the BA use process.
https://aisel.aisnet.org/hicss-56/os/org_issues_in_bi/2