Location
Online
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2023 12:00 AM
End Date
7-1-2023 12:00 AM
Description
Using data can significantly improve service design and development. However, for businesses, developing data-driven services can be challenging. To address this, we have developed the Data Service Cards (DSCs), a card-based tool to inspire the design of data-driven services. This paper presents two cycles of a design science research (DSR) project, focusing on the second cycle of redesign and evaluation of the DSCs. We conducted a two-step evaluation, including surveys and external expert ratings of data-driven service ideas. Survey results indicate that the DSCs are a valuable tool for developing data-driven services and external experts consider services designed using DSCs to be of higher quality. With the DSCs, we provide practitioners with a tool that facilitates and improves service design and supports digital transformation. Further, we contribute to DSR literature with a rigorous experimental procedure and to service innovation by supporting the early stages of data-driven service innovation.
Recommended Citation
Breitfuss, Gert; Santa-Maria, Tomas; Fruhwirth, Michael; and Disch, Leonie, "Use Your Data: Design and Evaluation of a Card-Based Ideation Tool for Data-Driven Services" (2023). Hawaii International Conference on System Sciences 2023 (HICSS-56). 6.
https://aisel.aisnet.org/hicss-56/os/design_science_research/6
Use Your Data: Design and Evaluation of a Card-Based Ideation Tool for Data-Driven Services
Online
Using data can significantly improve service design and development. However, for businesses, developing data-driven services can be challenging. To address this, we have developed the Data Service Cards (DSCs), a card-based tool to inspire the design of data-driven services. This paper presents two cycles of a design science research (DSR) project, focusing on the second cycle of redesign and evaluation of the DSCs. We conducted a two-step evaluation, including surveys and external expert ratings of data-driven service ideas. Survey results indicate that the DSCs are a valuable tool for developing data-driven services and external experts consider services designed using DSCs to be of higher quality. With the DSCs, we provide practitioners with a tool that facilitates and improves service design and supports digital transformation. Further, we contribute to DSR literature with a rigorous experimental procedure and to service innovation by supporting the early stages of data-driven service innovation.
https://aisel.aisnet.org/hicss-56/os/design_science_research/6