Location
Online
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2023 12:00 AM
End Date
7-1-2023 12:00 AM
Description
The advent of the Internet of Things (IoT) has not only improved people’s quality of life but also raised concerns about information privacy. Although several studies have been conducted regarding information privacy concerns, there has not been sufficient discussion of the information privacy trade-off behavior in the IoT environment. Because previous studies only indirectly measured the information privacy trade-off behavior, the understanding of the behavior itself or its cause is limited. To address this issue, this study explored information privacy trade-off behavior in more depth using a large-scale sample and two-step analysis. Both panel data (23,724 samples for three years) and cross-sectional data (350 samples) were used in the analysis. The analysis results confirmed the existence of the information privacy trade-off for IoT users. Furthermore, it was found that the trade-off is associated with the social value of IoT devices and that men with IoT experience predominantly have strong trade-off behavior.
Recommended Citation
Oh, Jungjoo; Kwon, Soonbeom; and Lee, Hwansoo, "Do IoT Users Trade off their Information Privacy?" (2023). Hawaii International Conference on System Sciences 2023 (HICSS-56). 2.
https://aisel.aisnet.org/hicss-56/in/internet_of_everything/2
Do IoT Users Trade off their Information Privacy?
Online
The advent of the Internet of Things (IoT) has not only improved people’s quality of life but also raised concerns about information privacy. Although several studies have been conducted regarding information privacy concerns, there has not been sufficient discussion of the information privacy trade-off behavior in the IoT environment. Because previous studies only indirectly measured the information privacy trade-off behavior, the understanding of the behavior itself or its cause is limited. To address this issue, this study explored information privacy trade-off behavior in more depth using a large-scale sample and two-step analysis. Both panel data (23,724 samples for three years) and cross-sectional data (350 samples) were used in the analysis. The analysis results confirmed the existence of the information privacy trade-off for IoT users. Furthermore, it was found that the trade-off is associated with the social value of IoT devices and that men with IoT experience predominantly have strong trade-off behavior.
https://aisel.aisnet.org/hicss-56/in/internet_of_everything/2