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12:00 AM
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Bargain Hunting on Black Friday - Making Great Deals and Bragging About Them
Kilian Züllig, Ulm University
Stefanie Erlebach, Ulm University
Alexander Kupfer, University of Innsbruck
Steffen Zimmermann, Ulm University
Online
12:00 AM - 12:00 AM
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How Does the Authenticity in an Online Review Affect Its Helpfulness? A Decision Tree Induction Theory Development Approach
Rakesh Guduru, University of Texas Rio Grande Valley
Francis Andoh-Baidoo, University of Texas Rio Grande Valley
Emmanuel Ayaburi, Cleveland State University
Jerald Hughes, University of Texas Rio Grande Valley
Online
12:00 AM - 12:00 AM
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| 12:00 AM |
Introduction to the Minitrack on Firm-Generated, User-Generated and Machine Generated Content in the Digital Economy: Analytics, Prediction, Recommendation, and Impact
Michael Klaas, ZHAW - Institute of Marketing Management
Bettina Beurer-Zuellig, ZHAW - Institute of Marketing Management
Online
12:00 AM - 12:00 AM
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Understanding the Association between Star Ratings and Review Helpfulness: The Perspectives of Expectation Confirmation Theory and Negativity Bias
Jaebong Son, California State University, Chico
Gunwoong Lee, Korea University
Online
12:00 AM - 12:00 AM
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