Electronic Marketing

Automated Detection of Skin Tone Diversity in Visual Marketing Communication

Wen Xie, University of Houston
Gijs Overgoor, Rochester Institute of Technology
Hsin-Hsuan (Meg) Lee, ESCP Europe
Zhu Han, University of Houston

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12:00 AM - 12:00 AM

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"Can't Get No Satisfaction?" – The Case for Broadening Information Systems Research on E-Commerce

Philipp Kernstock, Technical University of Munich
Leonard Przybilla, Technical University of Munich
Jason Bennet Thatcher, Temple University
Helmut Krcmar, Technical University of Munich

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12:00 AM - 12:00 AM

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Introduction to the Minitrack on Electronic Marketing

Ajit Kambil, Deloitte LLP
Bruce Weinberg, University of Massachusetts Amherst
Lenita Davis, University of Wisconsin Eau Claire

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12:00 AM - 12:00 AM

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Making Third-Party Sellers More Attractive—The Case of Amazon

Christian Straubert, University of Bamberg
Eric Sucky, University of Bamberg
Vanessa Felch, University of Bamberg
David Karl, University of Bamberg
Delia Altewischer, University of Bamberg

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12:00 AM - 12:00 AM

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That’s Not Who I Am! Investigating the Role of Uniqueness and Belongingness for Designing Successful Personalized Recommendations

Stephan Traut, LMU Munich School of Management
Verena Thürmel, LMU Munich School of Management
Thomas Hess, LMU Munich
Manfred Schwaiger, LMU Munich School of Management

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12:00 AM - 12:00 AM

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