Location
Online
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2023 12:00 AM
End Date
7-1-2023 12:00 AM
Description
The Internet is embedded in all aspects of our life. Internet companies have proliferated, and their influence on shaping today’s economies, cultures, and societies has also grown. However, it is not clear how the Internet-based industry, its players, and their strategic orientations evolved. Through a longitudinal clustering analysis, this study explores the strategic orientations adopted by 103 public Internet-based businesses over the past 20 years at three different points in time (2000, 2010, and 2020). The results show that firms’ strategies changed from 2000 to 2010. From 2010 to 2020, we observed that some companies altered their strategy, while others kept a consistent strategic approach. The outcomes from these decisions are discussed to shed light on how companies (un)successfully navigated the digital transformation. These findings are also interpreted to form a basis for theory building.
Recommended Citation
Reis, Carolina and Grover, Varun, "The Internet Companies’ Dance: A Longitudinal Strategic Grouping Analysis" (2023). Hawaii International Conference on System Sciences 2023 (HICSS-56). 3.
https://aisel.aisnet.org/hicss-56/in/digital_transformation/3
The Internet Companies’ Dance: A Longitudinal Strategic Grouping Analysis
Online
The Internet is embedded in all aspects of our life. Internet companies have proliferated, and their influence on shaping today’s economies, cultures, and societies has also grown. However, it is not clear how the Internet-based industry, its players, and their strategic orientations evolved. Through a longitudinal clustering analysis, this study explores the strategic orientations adopted by 103 public Internet-based businesses over the past 20 years at three different points in time (2000, 2010, and 2020). The results show that firms’ strategies changed from 2000 to 2010. From 2010 to 2020, we observed that some companies altered their strategy, while others kept a consistent strategic approach. The outcomes from these decisions are discussed to shed light on how companies (un)successfully navigated the digital transformation. These findings are also interpreted to form a basis for theory building.
https://aisel.aisnet.org/hicss-56/in/digital_transformation/3