Location
Online
Event Website
https://hicss.hawaii.edu/
Start Date
3-1-2023 12:00 AM
End Date
7-1-2023 12:00 AM
Description
To counteract global warming, individuals must adopt pro-environmental behaviors, but many prefer their established behaviors because of inertia. This paper analyzes how we can address the inertia that hinders pro-environmental behavior using digital nudges. Our structured literature review finds 19 out of 20 studies that show how decision information nudges like feedback overcome behavioral inertia. Most of the habitual patterns we identified could be attributed to private household behaviors like inefficient energy or water consumption. We contribute a framework for how the three dimensions of inertia—behavioral, cognitive, and affective inertia—are best each addressed using informational, structural, and assistance nudges, respectively.
Recommended Citation
Beermann, Vincent; Haskamp, Thomas; Marx, Carolin; and Uebernickel, Falk, "Addressing Inertia in Pro-Environmental Behavior through Nudges: A Review of Existing Literature and a Framework for Future Research" (2023). Hawaii International Conference on System Sciences 2023 (HICSS-56). 4.
https://aisel.aisnet.org/hicss-56/da/analytics_for_green_is/4
Addressing Inertia in Pro-Environmental Behavior through Nudges: A Review of Existing Literature and a Framework for Future Research
Online
To counteract global warming, individuals must adopt pro-environmental behaviors, but many prefer their established behaviors because of inertia. This paper analyzes how we can address the inertia that hinders pro-environmental behavior using digital nudges. Our structured literature review finds 19 out of 20 studies that show how decision information nudges like feedback overcome behavioral inertia. Most of the habitual patterns we identified could be attributed to private household behaviors like inefficient energy or water consumption. We contribute a framework for how the three dimensions of inertia—behavioral, cognitive, and affective inertia—are best each addressed using informational, structural, and assistance nudges, respectively.
https://aisel.aisnet.org/hicss-56/da/analytics_for_green_is/4