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Are Neutral Sentiments Worth Considering When Investigating Online Consumer Reviews? Their Relationship with Review Ratings
Jaebong Son, California State University, Chico
Hyung-Koo Lee, HEC Montreal
Hyoungyong Choi, Hankuk University of Foreign Studies
On-Ook Oh, University of Colorado at Denver
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12:00 AM - 12:00 AM
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| 12:00 AM |
Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact
Michael Klaas, Zurich University of Applied Sciences
Bettina Beurer-Zuellig, Zurich University of Applied Sciences
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12:00 AM - 12:00 AM
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